Amazon to take on Google in the ad business with AdSense-like offering of its own

Amazon is seemingly not happy to be just one of the main, if not the most important, online retailer, and the company is ready to challenge existing top companies in various niches with more products of its own.

After taking on everyone in the mobile business with very affordable Android-based tablets last year, the company is reportedly preparing to assault the smartphone business as well at some point next year. Meanwhile, the company is still selling its Kindle Fire versions – updated 2012 models – in the U.S., but also in various other international markets.

Amazon established itself as a popular tablet provider by taking Google’s Android OS, stripping it from everything that resembled to a regular Android experience and making its own. The company removed Google’s own built-in Android apps – which is how Google makes money off of Android since it doesn’t charge OEMs licenses for it – and replaced them with similar products of its own.

And Amazon seems ready to go to the next level when it comes to fighting Google. AdWeek reports that Amazon has developed its own bidding-based advertising platform, which could grow in the following years as a worthy Google AdSense rival.

Sure, Google has a lot of experience in search and providing targeted ads to advertisers, and it’s making a lot of cash from its ad business. But companies like Facebook, and now Amazon, seem to be more interested in offering a competing advertising alternative to interested customers.

While Amazon is not sitting on a huge pile of search data like Google, and it doesn’t have over one billion social profiles to mine data from like Facebook, it certainly knows how and what people are shopping. The company can provide even more targeted ads to shoppers, since they already know what products they’re looking for.

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